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Databricks co-founder shares his secrets for winning big enterprise customers

Source: techcrunch.com • Published: Oct 26, 2026, 10:00 PM UTC • ⏱ ~1 min read
Databricks co-founder shares his secrets for winning big enterprise customers

Turns out selling to big companies isn't about having the shiniest tech: It's about hitching a ride on a giant's sales team.

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