Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement
Source: phys.org
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Published: Oct 27, 2026, 02:00 AM UTC
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⏱ ~1 min read
Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and...
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